“BASEL WORLD -as known as Basel fair-” was held on March 19th-26th.

This is one of the biggest watch and jewelry trade fair in the world which over 2100 companies attend.

Here at Basel World, since tons of brands gather to show their new models, there will be a lot of buyer, press staff and people who look for new business partner also visit here every year.

Furthermore, after certain days, public/local people are allowed to visit this exhibition, thus at the end, total visitors would be over 100000.

At watch area, not only fancy brands which have long histories, there are also fashion brands, Swiss watch brands, worldwide international brands and other new born brands have booth filled with many people.

This year, we also visited this exhibition, and I will take you to the memory of my first “Trip to Basel”.

It was 15hours trip include transit. It was very long trip….

Gute Nacht. Bis Morgen*(Good night, See you tomorrow!)

We stayed at Ausbil where is located next to Basel. This area was very quiet, the weather was cloudy and chilly, but clean air made me fresh and everything was beautiful.

We stayed at a house.

Head to Basel with Jetlag..

Went to central of the site by tram.

It was overwhelming just to walk around inside and every fancy brands booth made me feel like I was a total stranger being there….

We walked back and forth inside of the site. Even in Japan, there are not many opportunities to walk this long.

At our brand’s booth, we had a relaxing moment for a bit.

At LUMINOX booth, I took a picture with a real astronaut… Once in a million experience!

Homemade breakfast for the last time at the house..

I could see a cat in Ausbil…! Very cute….

Basel World of this year was very successful as usual. For me, it was a great experience with my 5 senses for 3days straight. Even when you talk about “watch”, there are a lot of different kind of designs, functions and the way they make, and some of them were beautiful enough to call them jewelry. The width of watch is infinite.

The origin of watch was to know time. Now, we use watch as for so many reasons/ situations.

I kept thinking what I am going to choose for myself when I need one…

This business trip for me was definitely a fruitful one.

At Basel Airport. Tscheus! (Bye!)